Every Friday, participating G.R. Reid staffers make a charitable contribution when they wear jeans to work. Subsequently, every month the G.R. Reid employee team makes a donation to a different Charity. The most recent contribution was to Cycle for Survival in support of rare cancer research led by Memorial Sloan Kettering.
Cycle for Survival is the movement to beat rare cancers. High-energy indoor team cycling events provide a tangible way people to fight back—100% of all money raised directly funds lifesaving rare cancer research. Rare cancer patients make up about half of all people fighting cancer, but they often have limited or no treatment options because rare cancer research is drastically underfunded. Cycle for Survival raised $34 million in 2017—more than $178 million in a decade. Every single dollar is directly allocated to rare cancer research at Memorial Sloan Kettering Cancer Center within six months of the events. Click to learn more.